May 2016

From The Editor

Written By: Erica Brown

Here at BUSINESS we believe in the strength of the story, and in the business world your story is your brand.

Branding for a company, or an individual, is an arduous but necessary process. As technology develops, media platforms expand and businesses diversify – knowing what your story is and why it matters is critical to connecting with customers.

Our special section in this issue provides you with ideas about today’s marketing and branding, and we meet a few companies who understand how brands need to evolve. Personal brand evolution is just as critical given the changing workplace environment, and we offer you a humorous, yet salient, point of view by Nathan Whitaker, the coauthor of multiple New York bestsellers.

Along with our focus on marketing and branding this month, our contributors have provided insight into media evolution and Snapchat revolutions. We explore the hiring implications of the local insurance industry, and we learn that by questioning everything we can create connections between Gainesville and the world.

How best to define our brand? We are the business community connection catalyst of Greater Gainesville.


Let’s connect,

Yesi B. Sevilla
[email protected]


Your input matters, please send us your feedback. We are always accepting story submissions and topic ideas.

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