• Carissa Blaser

    Carissa Blaser

    Owner & Founder, Pure Aesthetics, LLC.

    Carissa Blaser went from a medical assistant to a licensed medical and oncology aesthetician, certified electrologist, laser hair removal specialist and one of Gainesville’s first coolsculpting technicians. As owner and founder of Pure Aesthetics, she provides state-of-the-art aesthetic procedures while working to empower other women starting with the simplicity of generosity and compliments. Blaser is inspired by her work with the PACE Center for Girls and similar organizations such as Junior League and Women’s Giving Circle. She defines ferocity as being fearless, hard-working, determined and unique.


    “Go for it! Write your goals down, work hard every day to get closer to achieving those goals,” said Blaser. “Give yourself a hug daily, just the fact that you have a goal and you are striving to make it a reality is a huge accomplishment that you should be proud of yourself for!”

    What does it mean to be Fierce?

    To be fearless, hard-working, determined and unique. To be willing to take risks to achieve your dreams. Going beyond the normal, pushing through your comfort zone and not allowing anyone or anything to get in the way of your dreams and goals.

    What does success, achievement and accomplishment mean to you?

    Success to me is when you find happiness in life. With a spouse, family and career. Achievement means reaching goals that I’ve set for myself on a personal and professional level. Accomplishments are things that have been achieved successfully.

    What motivates you in the morning?

    I enjoy waking up and taking a few moments to review in my mind the things that I am most grateful for. Having great health, an amazing husband, family and friends and a successful business. Also, the fact that I have the ability to make each day better than the one before. I have the choice to shoot for the stars, motivate other females and be the best role model possible.

    What or who is inspiring you right now? Why?

    The PACE Center for Girls inspires me. These females don’t let past obstacles or experiences get in the way of who they want to be. They strive to be fierce females! My husband, Rich Blaser, is also an inspiration for me. He is an amazing man, business-owner, father, friend and companion.

    What was the best decision you’ve made? What’s the worst?

    Starting Pure Aesthetics, saying yes to my husband, committing my time to being on the board of PACE and traveling as much as possible, What’s the worst? Not making these best decisions sooner.

    What has been your biggest obstacle and how have you overcome it?

    I would say starting Pure Aesthetics has been my biggest obstacle and biggest reward to date. There are numerous obstacles you go through when starting a business. Developing it and seeing it flourish through the most vulnerable first 3 years has been an amazing obstacle full of ups and downs, long nights and working weekends. Every day offers new experiences. I’m thankful for my professional team that has helped Pure Aesthetics to continue to grow and be where it is today.

    How do you address negativity in your life and in business?

    A smile, communication and understanding. I know and accept that not everyone thinks alike. I like the quote, “It’s not what you said, but what they heard.” That is why communication is so important.

    Is there a particular instance or occurrence that you credit for building your confidence and self-esteem?

    The day I set out to start my own business. It’s not an easy task. It’s scary and exciting all at the same time. Taking the leap all on my own made me realize I can do anything I set my mind to.

    How do you empower other women?

    I think it’s important to lift other women up and empower them with simple forms of generosity and compliments, including women I know as well as complete strangers. Offering a hand and applauding one for her successes instead of having any jealousy or bitterness, and offering authentic enthusiasm, encouragement and support for the women around me.

    What change do you want to see in your industry?

    More consistency and clarity on regulations. Different licenses require different regulations throughout the U.S., and they don’t always transfer. More professionalism in general.

    Do you have any advice for young women as they try to achieve their goals?

    Go for it! Write your goals down, work hard every day to get closer to achieving your goals, find someone you look up to and let them know what your goals are. They will likely be very supportive and want to do anything they can to help you achieve that goal. This also helps to hold you accountable, which will help you to keep moving forward even when the times get tough! Give yourself a hug daily, just the fact you have a goal and you are striving to make it a reality is a huge accomplishment that you should be proud of yourself for!

    What do you want to be remembered for?

    For making an impact in the community that helped to empower females follow their dreams and make them come true.

    How do you defy the current stereotypes, stigmas and double standards that women have today?

    A woman who shows emotion in the workplace is often cast as too fragile or unstable to lead, and a woman who shows no emotion and keeps it hyper professional is icy and unfeminine. For many women, it can be a no-win situation. I find being myself, sticking to my own beliefs and desires of how I want my place of work to run, which is a tight-knit team of professionals, works well.