About Us

Scott Costello

From the team who brought you HOME: Living in the Heart of Florida, Advantage Publishing, Inc. introduces Business in the Heart of Florida. Distributed on a monthly basis, this new publication premiered on November 1, 2012.

Business Mission
Our mission is to educate, motivate and inspire business leaders in the heart of Florida. By offering relevant and valuable information, we want to be the business publication for you and about you. We want to help the past, present and future leaders who have and will continue to make the business decisions that build this community.

Every member of the Gainesville Area Chamber of Commerce, the Alachua Chamber of Commerce, the Alachua Business League, the Newberry/Jonesville Chamber of Commerce and the Builders Association of North Central Florida will receive a mailed copy of the magazine.

We will print 7,500 copies, with expected readership to be more than 20,000 per month. Distribution zones will include banks, real estate offices, credit unions, insurance agencies, doctors’ offices, Shands, North Florida Regional Medical Center, the Chamber of Commerce, Haile Plantation, Tioga Town Center, Thronebrook Village and businesses in Alachua, High Springs, Newberry, Jonesville and downtown Gainesville. Distribution will include high traffic areas that we know the C-Leaders frequent (CEO’s, CFO’s COO’s, Marketing Managers, Sales Managers and HR Directors). Examples of these high traffic areas include restaurants such as Embers Wood Grill and Half Cork’d.

Advantage Publishing Inc.
HOME: Living in the Heart of Florida is published by Advantage Publishing Inc., a full-service publishing agency in Gainesville. Advantage Publishing also produces HOME: Living in the Heart of Florida, digital newsletters and an annual Guide to Giving Charity Directory. Advantage Publishing also includes disciplines in Web design and advertising—Advantage Web Design and Advantage Advertising Agency.

Guide To Greater Gainesville
The Guide to Greater Gainesville is the premier relocation guide for our region. As a product of Advantage Publishing Inc., The Guide is an annual publication that combines award winning photography and compelling articles that capture all of the reasons for calling Greater Gainesville your next home. Our Guide has been created through a unique private, public and government collaboration. The Guide shares all that you need to learn about the Heart of Florida, including neighborhood and city information, schools and zoning, culture and leisure, sports and fitness, healthcare and much more. The Guide to Greater Gainesville also has a comprehensive website featuring additional content to the annual publication.