April 2018 Innovate

5 Strategies to Become a Better Entrepreneur

Written By: Michelle Bizet

Being an entrepreneur might seem as an appealing idea to many people, but if done the wrong way, it could bring many issues. Entrepreneurship provides you with the freedom of developing your own ideas without rendering explanations to anyone, but, to be a successful entrepreneur, you need to execute these five strategies to remain a competitive player in today’s constant changing business environment.

The first thing every entrepreneur should do is to study its competitors. You not only need to know who they are, but also what they want to achieve, where and how they want to achieve it, what are your competitors’ core capabilities and what are the management systems used to execute their messages to internal and external audiences. After knowing who your competitors are, you need to develop a strategy that will not only position you as a competitor but will also position you as a winner.

The second strategy is to always have cash available regardless of the success of your business. In other words, it’s important to remain conservative because you never know the turns life can take. Saving cash in the bank can get your feet out the mud whenever an issue arises.

You should also learn to love research. Keep track of trends and study new products and services that can benefit your business’ operations. Technology is constantly changing, so you need to learn how to keep up with it.

Remember the famous saying, one step at a time? Well, as an entrepreneur, this saying will always come in handy. Tackling big markets at first might seem tempting, but it’s not the most intelligent decision when starting a business. Choose a niche market, meet its needs by offering something unique and speak its language.

Finally, one of the most useful indicators of your performance is customer feedback. For this reason, you need to listen to it in order to make the arrangements that will keep them satisfied.

Putting into practice these five strategies is what will make you a successful entrepreneur. Entrepreneurship is changing the way we do business. Are you ready for that change?




Michelle Bizet is a senior in public relations at the University of Florida. She loves working in the communications field and she is very passionate about the labor nonprofit organizations do. When she is not managing social media or studying for school, she can be found running The Swamp or cooking delicious and nutritious meals.

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